Google is set to run an advertising campaign on television in the United States, in a bid to steal market share away from rival Microsof’s Internet Explorer.
Currently, Google Chrome holds almost 1.5% of the browser market share, while Internet Explorer is streaks ahead at 66%.
“We designed a Google TV Ads campaign which we hope will raise awareness of our browser, and also help us better understand how television can supplement our other online media campaigns,” said a post on Google’s corporate blog.
The first advertisements are expected to air over the weekend.