Google is set to run an advertising campaign on television in the United States, in a bid to steal market share away from rival Microsof’s Internet Explorer.

Currently, Google Chrome holds almost 1.5% of the browser market share, while Internet Explorer is streaks ahead at 66%.

“We designed a Google TV Ads campaign which we hope will raise awareness of our browser, and also help us better understand how television can supplement our other online media campaigns,” said a post on Google’s corporate blog.

The first advertisements are expected to air over the weekend.

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